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Land Rover South Africa

Land Rover is a car brand that specialises in four-wheel-drive vehicles, owned by British multinational car manufacturer Jaguar Land Rover, which is in turn has been owned by India’s Tata Motors since 2008. Land Rover as a company has existed since 1978 only. Prior to this, it was only a product line of the Rover Company which was subsequently absorbed into the Rover-Triumph division of the British Leyland Motor Corporation following their takeover of Rover in 1967.

The Land Rover name was originally used by the Rover Company for the Land Rover Series, launched in 1948 and designed by Maurice Wilks, chief designer at the Rover Company. The design, influenced by the Jeep, was also built on a Jeep chassis and axles. The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green.

In 1994 Rover Group plc was acquired by BMW. In 2000, Rover Group was broken up by BMW and Land Rover was then sold to Ford Motor Company in 2006. In 2008, Ford Motor Company sold Jaguar and Land Rover to Tata Motors. As of August 2012, most Land Rovers in production are powered by Ford engines. Under the terms of the acquisition, Tata has the right to buy engines from Ford until 2019. Land Rover is currently a well-established brand encompassing a range of very desirable luxury four-wheel-drive models, including the Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque.

 


Land Rover Used Vehicles – Available Models