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Chevrolet Motor Company

Chevrolet also referred to as Chevy and more formally the ‘Chevrolet Division of General Motors Company’, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company in 1911 as the Chevrolet Motor Car Company.

Durant then later used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring in 1918 and propelled himself back to the GM presidency. After Durant’s second ousting in 1919, Alfred Sloan, with his maxim “a car for every purse and purpose,” would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford’s Model T in 1919 and overtaking Ford as the best-selling car in the US by 1929.

In South Africa, Chevrolet was GM’s main brand name until 1982. Originally, Chevrolets were CKD kits of US models assembled in their plant in Port Elizabeth, but some Chevrolets were eventually made entirely in South Africa. Because of the political climate at the time, GM divested from South Africa in 1986, and a local group, Delta Motor Corporation bought out GM’s South African operations. In the late 1990s, GM re-entered SA, buying out the whole of Delta. In 2001, the Chevrolet name made a comeback and grown to the established brand it is today in South Africa.

 


Chevrolet Used Cars – Available Models


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