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Audi AG

Audi AG is a German luxury automobile manufacturer. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.

The company has a complex history, going back to the early 1900’s. The initial enterprises ‘Horch and the Audiwerke’ was founded by engineer August Horch. The company name is based on the Latin translation of the founder’s surname, August Horch. ‘Horch’ meaning ‘listen’ in German, becomes ‘audi’ in Latin. In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union AG. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi’s predecessor company, Auto Union.

The modern era of Audi essentially began in the 1960s when Auto Union was acquired by the Volkswagen group. Through the early 1990s, Audi began to shift its target market upscale to compete against German automakers Mercedes-Benz and BMW. Audi’s sales grew very strongly in the 2000s, with deliveries to customers surpassing the 1 Million mark in 2008 and today Audi is among the best-selling luxury automobiles in the world.


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