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Amazon and BMW Bring Alexa to the Road in 2018

September 28, 2017

Amazon Alexa BMW

Yesterday, Amazon and BMW announced that the Alexa personal assistant will be available in BMW and MINI vehicles starting in mid-2018.

You will be able to ask Alexa in-car to get directions, call a business, play music or Audible content, control your smart home, check the news, and more while you’re on the go – all without downloading a separate app.

For many requests, Alexa will provide voice responses paired with visual cards on BMW’s and MINI’s control display, such as to do lists or weather forecasts.

“We are excited to work with BMW to bring the Alexa experience to their drivers,” said Ned Curic, Vice President, Alexa Automotive. “Voice is a big part of the future, especially in cars. Using your voice to enjoy content and interact with your car makes a great driving experience even better. We can’t wait for BMW customers to try this out.”

“By making this step and integrating Alexa into our models from 2018, BMW and MINI will form a more intrinsic part of our customers’ digital lifestyles,” remarked Dieter May, Senior Vice President Digital Services and Business Models at the BMW Group. “Voice control first featured in BMW Group cars many years ago, and we are now enhancing its functionality by adding a digital ecosystem, which will open up all sorts of new possibilities that customers can access quickly, easily and safely from their car.”

Voice is a natural way to interact with your car while you’re on the go. For example, you will be able to ask Alexa to turn on the porch lights or adjust your home’s temperature when you start the drive home from work.

This in-car experience builds on the BMW Connected skill for Alexa that was introduced in 2016. The skill helps customers control their vehicle – including activating climate control, locking the doors, and more – from any Alexa-enabled device.

Amazon Alexa BMW

Psst, for those who do not know what Alexa is…

Alexa is a smart digital assistant developed by Amazon. It is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, and other real-time information, such as news. Alexa can also control several smart devices for example using itself as a home automation system.

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