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New Audi A7 is More Refined, Beautiful & High-Tech than Ever

October 20, 2017

Audi A7
The All-new Audi A7 Sportback

It’s hard to believe it has been seven years since the first Audi A7 sportback first graced the streets back in 2010. The all-new Audi A7 revealed yesterday in Germany is even more beautiful, with more crisp lines than Audi’s first iteration of the sleek coupe.

At the front, the new A7 features a sharp new design with a wider, lower grille than the previous model that promotes a sense of sportiness and aggression. The full-width taillights at the rear end are truly beautiful. It is made up of 13 individual strips of LEDs and lends a futuristic look to the vehicle.

Audi A7
The All-new Audi A7 | Side

As before, the new A7 has a five-door layout and doors are frameless. The pronounced wheel arches are still present and the roofline that slopes heavily towards the rear is all still in keeping with the original A7’s design language. The coupe is based around the latest evolution of Audi’s MLB platform and at a length of 4969mm, the car’s physical size remains pretty much the same as the outgoing model. The 535-litre boot capacity is also exactly the same as the previous A7, but Audi says the layout has been redesigned to allow for more effective use of the space.

Audi A7
The All-new Audi A7 | Rear

On the inside the car borrows quite a bit from the technological marvel that is the new A8. There is a 12.3in digital instrument display which is combined with a 10.1 inch Multi-Media Infotainment display, called MMI Touch Response. The display is integrated within the centre of the dashboard facia and there is another an 8.6 in display mounted lower down at the base of the centre console provides access to the climate control system, comfort functions and text input. The screens are all touch sensitive and allows for a clean, uncluttered aesthetic.

Even though it all looks stunning, the A8 has been critiqued that the multitude of touch displays requires the driver to look away from the road too much to find the right button/setting. Fortunately Audi offers an optional voice-control as well as head-up display that projects important information onto the wind shield that might help alleviate the problem.

Audi A7
The All-new Audi A7 | Interior

Other optional extras include Matrix LED headlamps with laser projector units, four sound systems including a Bang & Olufsen unit to choose from and remote parking pilot that autonomously manoeuvres the A7 into and out of parking spaces or a garage without the need for a driver to be behind the steering wheel. In total the new A7 features 39 driver assistant and semi-autonomous driving systems, both as standard and optional.

Audi A7
The All-new Audi A7 Sportback

At launch the second-generation A7 will only be offered with a single choice of engine, a 3.0 litre V6 petrol engine badged as ‘55 TFSI’ in line with the Audi’s new power output-based naming scheme. The engine has a power output of 250kW and 500 Nm torque and is combined with a 48-volt lithium-ion battery that works with an upgraded alternator to provide ‘mild-hybrid’ capabilities.

The powertrain is coupled to a seven-speed dual-clutch gearbox that allows the car to sprint from zero to 100 km/h in 5.3 seconds, with top speed electronically limited to 250 km/h.

Other engines, including four and six-cylinder petrol and diesel units, are planned to be added to the line-up as production are ramped up.

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