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Toyota and Mazda form Alliance to develop Electric Vehicles

August 8, 2017

Toyota Mazda Alliance
Signed agreement marks start of concrete collaboration aimed at creating new types of value for future mobility and achieving further sustainable growth.

Toyota Motor Corporation (Toyota) and Mazda Motor Corporation (Mazda) signed an agreement on 4 August 2017 to enter a business and capital alliance, with the aim of further strengthening their lasting partnership.

The Toyota-Mazda alliance will involve the two Japanese mega-firms partnering on new technology as well as a R21 billion factory in the United States with the capacity to produce 300,000 cars per year.

Specifically, the companies agreed to:

1) establish a joint venture that produces vehicles in the United States
2) jointly develop technologies for electric vehicles
3) jointly develop connected-car technology
4) collaborate on advanced safety technologies
5) expand complementary products.

Toyota Mazda Alliance
Toyota President – Akio Toyoda

Marking the agreement, Toyota President Akio Toyoda said: “The greatest fruit of our partnership with Mazda is that we have found a new partner who truly loves cars. It has also sparked Toyota’s competitive spirit, increasing our sense of not wanting to be bested by Mazda. This is a partnership in which those who are passionate about cars will work together to make ever-better cars. It is also the realization of our desire to never let cars become commodities.”

Toyota Mazda Alliance
Mazda President – Masamichi Kogai

Representing Mazda, President and CEO Masamichi Kogai said: “Nothing would please me more than if, through this alliance, we can help to energize the auto industry and create more car fans by bringing together two competitive spirits to spur each other on, leading to innovations and fostering talent and leaders.”

Details of the capital alliance

The agreement expands upon a technology partnership the companies signed in 2015. Under the new deal, each firm will take a share in the other worth R6 billion which gives Toyota a 5.05% stake in Mazda and Mazda a 0.25% share in Toyota.

Toyota Mazda Alliance
Yaris iA – A rebadged version of the Mazda 2 sold in the US only

Toyota and Mazda’s business alliance will involve the two Japanese firms working together to develop new technology, including electric vehicles (EVs) in the future. An example of their existing partnership is the Yaris iA; a rebadged version of the Mazda 2 sold in the US only. The two firms will work on more such ‘complementary products’ in the future.

Check out our database of popular used Toyota and Mazda vehicles for sale:

Used Toyota Corolla for Sale
Used Toyota Fortuner for Sale
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Used Mazda 3 for Sale

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