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Writing a Good Sales Ad

In a hurry to sell your car? A well written classified ad can make all the difference!

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GETTING INTO THE DETAILS

List of Equipment / Features

This is where you should focus on the car’s equipment, features and all of the car’s other unique selling points. The more information you include, the more effective your ad will be and you won’t have to spend so much time answering questions from prospective buyers.
Fuel-efficient vehicles are in demand and it might also be a good idea to mention your vehicle’s fuel efficiency (Ave km/litre) if you feel it is a good selling point.

Abbreviations

Use only the standard, well recognized abbreviations, but if you can rather try to avoid abbreviations. Many potential buyers would only scan over them and lose their meaning if they don’t know what stand for.
Some common, well recognized abbreviations are:
• AC: Air conditioning
• AUTO/MAN: Automatic Transmission / Manual Transmission
• EW: Electric windows
• FSH: Full service history
• ONCO: Or nearest cash offer
• RCL: Remote central locking
• PS/ABS: Power Steering / Anti-Lock Brake System
Here is a link to a more extensive list of: Automotive acronyms and abbreviations

Care & Maintenance

Show potential buyers that your care was cared for. Mention things such as ‘non-smoker’ or ‘no pets’ or even whether the car was regularly garaged. It can be surprising to learn how important such details can be to a potential buyer. You should also note whether you are the first owner or not.
Continued on page 4…
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